The best workflow to automate first is usually the one everyone avoids.
Your first automation should not be the flashiest. It should be frequent, painful, measurable, and narrow enough to ship without reorganizing the business.
Good first targets
These workflows tend to pay back quickly because they happen often and have obvious success criteria.
The first target does not need to be glamorous. It needs to be annoying, frequent, and measurable enough that everyone agrees the old way should go.
How to rank the options
Make a short list of workflows that waste time, create delays, or cause revenue leakage. Then rank them by frequency, pain, clarity, and risk.
A workflow with clear rules and a visible owner usually makes a better first build than a giant cross-company process with unclear accountability.
What Benri would do next
On a discovery call, Benri would pressure-test the workflow, ask what tools are involved, and decide whether the next step is a paid audit, a simpler no-code fix, or no build at all.
The goal is not to automate everything. The goal is to find the first system that proves the business should keep going.